Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

The Rise of Scrappy Innovation—And How To Do It Right
The Rise of Scrappy Innovation—And How To Do It Right
How To Move Ideas Forward Through Scrappy Innovation No matter the industry, marketing and innovation has played a large role in the advancement of products and the fulfilment of consumer needs. From ...
10 Ways to Make Your Environment More Creative
10 Ways to Make Your Environment More Creative
Creative environments for everyone Whether you wish to design a creative office environment, school environment, or a creative environment in general, follow these 10 steps.  1. Dress comfortably  ...
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
Consumer Insights and Opportunity Identification Consumer insights are an integral part of marketing and innovation. They direct communications and uncover need states for new products and services. ...
Innovation Intelligence vs. Innovation Wisdom
Innovation Intelligence vs. Innovation Wisdom
Fashion isn’t just about clothes—music, cinema, food, and yes, even business activities go in and out of fashion. So it should come as no surprise that people working in innovation are attuned to the ...
Tight On Time? Start Your Concept Development Plan Off at a Sprint
Tight On Time? Start Your Concept Development Plan Off at a Sprint
  If you’re like me, you plan and plan (and plan) to ensure everything on your “To Do” list gets completed in a balanced way. Then, reality hits. And I find myself thinking, “Where did the time go? ...
5 TED Talks for Innovators and Marketers
5 TED Talks for Innovators and Marketers
Image via TED "Ideas worth spreading." That's the tagline for TED, the nonprofit organization behind wildly successful TED Talks. The engaging, brief, and free talks cover a wide range of topics—not ...