Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
Consumer Insights and Opportunity Identification Consumer insights are an integral part of marketing and innovation. They direct communications and uncover need states for new products and services. ...
Innovation Intelligence vs. Innovation Wisdom
Innovation Intelligence vs. Innovation Wisdom
Fashion isn’t just about clothes—music, cinema, food, and yes, even business activities go in and out of fashion. So it should come as no surprise that people working in innovation are attuned to the ...
Tight On Time? Start Your Concept Development Plan Off at a Sprint
Tight On Time? Start Your Concept Development Plan Off at a Sprint
  If you’re like me, you plan and plan (and plan) to ensure everything on your “To Do” list gets completed in a balanced way. Then, reality hits. And I find myself thinking, “Where did the time go? ...
5 TED Talks for Innovators and Marketers
5 TED Talks for Innovators and Marketers
Image via TED "Ideas worth spreading." That's the tagline for TED, the nonprofit organization behind wildly successful TED Talks. The engaging, brief, and free talks cover a wide range of topics—not ...
Quiz: How Well Do You Know Creativity?
Quiz: How Well Do You Know Creativity?
Creativity seems to be a popular topic in the media and has become increasingly more relevant in the workplace. In fact, surveyed CEOs reported creativity as one of the skills they value most. It is ...
Subscribe To Our New Facebook Messenger Chatbot
Subscribe To Our New Facebook Messenger Chatbot
Get Innovation Updates Right In Your Messenger App We're excited to announce that you can now subscribe to our Facebook Messenger chatbot! When you subscribe, you'll get updates on everything ...