Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

The Curse of Knowledge: An Unlikely Jedi Mind Trick
The Curse of Knowledge: An Unlikely Jedi Mind Trick
For any bit of information you know, there are others without that information. That means that if you know something—anything at all—then you can fall victim to the Curse of Knowledge. This ...
Tune In to Episode 3 of The Outsmart Your Instincts Podcast: The Curse of Knowledge
Tune In to Episode 3 of The Outsmart Your Instincts Podcast: The Curse of Knowledge
Innovation Process Facilitator Greg Cobb joins host Adam Hansen on the Outsmart Your Instincts Podcast as they discuss the Curse of Knowledge. This Bias is so ingrained in the human mind that we even ...
Beth Storz Interviewed for Onward Nation Podcast
Beth Storz Interviewed for Onward Nation Podcast
Innovation Process Facilitator and ITG President Beth Storz was recently interviewed by Stephen Woessner of Onward Nation, a podcast that helps listeners learn how top business owners think, act, and ...
Curse of Knowledge | How it Affects Innovation
Curse of Knowledge | How it Affects Innovation
What is the Curse of Knowledge? When under the Curse of Knowledge, we assume people know more about a topic than they actually do. We are especially susceptible to the Curse once we gain expert level ...