Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

The Rise of Scrappy Innovation—And How To Do It Right
The Rise of Scrappy Innovation—And How To Do It Right
How To Move Ideas Forward Through Scrappy Innovation No matter the industry, marketing and innovation has played a large role in the advancement of products and the fulfilment of consumer needs. From ...
How Ideas To Go Does Design Thinking
How Ideas To Go Does Design Thinking
Often, when I am speaking with a new or prospective client, they will ask me, “What about Design Thinking? Does Ideas To Go use Design Thinking?” Our process and design thinking are sort of like ...
Remining Ideas: Don't Throw The Baby Out With The Bathwater
Remining Ideas: Don't Throw The Baby Out With The Bathwater
So many times when we are looking for new ideas, we figure we need to go through a whole new ideation process.  Stop.  You don’t need to.  If you do ideation sessions year after year, you probably ...
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
Everyone has a hidden talent, right? Some can juggle, others can solve a Rubik’s Cube in seconds, while others can bend into pretzel-like shapes.   My talent? I can spot people with the Myers-Briggs ...
Innovation Umami: Tracking Down Delicious Ideas
Innovation Umami: Tracking Down Delicious Ideas
Savoring the Innovation Process In the culinary world, there are five taste sensations. Many are familiar with the first four: sweet, salty, bitter and sour. But the fifth is umami. Its taste is best ...
The Innovation Process and Ideation Success: Why Hit a Home Run If You're Not Going to Run the Bases?
The Innovation Process and Ideation Success: Why Hit a Home Run If You're Not Going to Run the Bases?
Ideation = Both Divergence and Convergence This week we came across an article that had several of us shaking our heads. Titled "Please Stop Ideating," the article seems to criticize the ideation ...