Articles on Innovation

Ideas To Unlock Your Creative Potential

The Right Way To Apply Limits During Idea Generation
The Right Way To Apply Limits During Idea Generation
Think Possibilities, Not Limits During ideation and consumer interaction, time is of the essence, so it’s important to keep the conversation on track. But there’s a right and a wrong way to do it. ...
Process As Gymnast: Keeping Your New Product Development Process Nimble and Agile
Process As Gymnast: Keeping Your New Product Development Process Nimble and Agile
Preventing the Early Death of Ideas Sometimes there is a real dichotomy in innovation. On one hand, you want to leave open space for new, ground-breaking ideas to develop. You want to create an ...
Innovation Process: Go from Creative Chaos to Strategic Momentum
Innovation Process: Go from Creative Chaos to Strategic Momentum
The Chaos and Structure of Creativity Our mission is to take clients from creative chaos to strategic momentum. Here's how Creative Consumers® associate Rebecca Kasper helps dimensionalize what this ...
Innovation in Advertising: Attract Customers with the Truth
Innovation in Advertising: Attract Customers with the Truth
Jim Orfe, ITG Creative Consumer® associate, shares his perspective on the power of truth and curiosity, and their implications for innovation: In a recent article for npr.org, Robert Krulwich ...
In Innovation, Quantity Leads To Quality
In Innovation, Quantity Leads To Quality
Generating Lots of Ideas Leads to Better Results In our projects we focus on generating lots and lots of ideas before we begin the process of selecting and developing concepts. There are a few ...
How To Get New Ideas By Getting Fired
How To Get New Ideas By Getting Fired
Get Fired to Spark New Thinking One of our favorite excursions to do with Creative Consumer® associates is called Get Fired Ideas. It's one of those excursions that not only generates ideas in ...