Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

How Do You Know if You Need An Innovation Partner?
How Do You Know if You Need An Innovation Partner?
Once upon a time, "innovation" was reserved only for new product development. It was a buzz word marketers applied to everything from product extensions to different packaging forms. Now the meaning ...
Global Branding: Highlights from the Yale Customer Insights Conference
We find ourselves in a world that's moving faster. Where globalization and technology keep evolving our concept of relationships—and a saturation of products, services, and other commodities are ...
Creative Consumers® Associates: Ideation Role Models
Every marketer knows that to have a winning idea—whether it’s a new product, positioning or something else—it needs to be firmly rooted in a spot-on, universal consumer insight. To get at these ...