Our thoughts on innovation, creativity and the Voice of the Customer.

Once upon a time, "innovation" was reserved only for new product development. It was a buzz word marketers applied to everything from product extensions to different packaging forms. Now the meaning ...

We find ourselves in a world that's moving faster. Where globalization and technology keep evolving our concept of relationships—and a saturation of products, services, and other commodities are ...

Every marketer knows that to have a winning idea—whether it’s a new product, positioning or something else—it needs to be firmly rooted in a spot-on, universal consumer insight. To get at these ...