Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
  Most organizations constantly look for innovative thinking, and they regularly ask employees to come up with new ideas. The problem is, they don’t always arm their people with the tools or ...
Cleaning Out The Innovation Cobwebs: How To Get Better, Fresher, More Abundant Ideas
Cleaning Out The Innovation Cobwebs: How To Get Better, Fresher, More Abundant Ideas
I am an innovation process consultant. So it should come as no surprise that I am FOR innovation. Uncovering the next new thing is nothing less than awesome. But I should clarify, I’m for all ...
Prince & The Muppets on
Prince & The Muppets on "How Do You Get Ideas?"
Photo credit: Muppets Tonight Clients who have not yet worked with Ideas To Go often wonder how we help teams stretch their thinking to develop new ideas in ideation sessions. Stimulus lists, an ...
How Ideas To Go Does Design Thinking
How Ideas To Go Does Design Thinking
Often, when I am speaking with a new or prospective client, they will ask me, “What about Design Thinking? Does Ideas To Go use Design Thinking?” Our process and design thinking are sort of like ...
Thinking Outside the Electrical Box
Thinking Outside the Electrical Box
I came across a story on NPR that really had my brain circuits firing. It was about how the Amish are adopting the Industrial Age by adapting electrical power tools to fit their way of life, as well ...
The Case for Teaching Ignorance
The Case for Teaching Ignorance
This week the New York Times featured an article in The Opinion Pages titled "The Case for Teaching Ignorance." The author, Jamie Holmes, writes on the study of ignorance, which arose from the idea ...