Articles on Innovation

Ideas To Unlock Your Creative Potential

The Strength Of 'I Don't Know'
The Strength Of 'I Don't Know'
The Benefits of Saying, "I Don't Know" About a decade ago, I was in a class about facilitation tools and techniques with a bunch of other aspiring facilitators. Each of us, in turn, had to ...
The Rise of Scrappy Innovation—And How To Do It Right
The Rise of Scrappy Innovation—And How To Do It Right
How To Move Ideas Forward Through Scrappy Innovation No matter the industry, marketing and innovation has played a large role in the advancement of products and the fulfilment of consumer needs. From ...
Why Do You Need Stimulus in Opportunity Exploration?
Why Do You Need Stimulus in Opportunity Exploration?
Stimulus in Opportunity Exploration As an innovation facilitator, I love helping teams uncover new directions that their brands can go in. A great process to do this through is Opportunity ...
What I Wish For: Musings About Innovation from the Innovation Trenches
What I Wish For: Musings About Innovation from the Innovation Trenches
A client with whom I have developed a strong working relationship over the past two years recently asked me, “What changes would you make to the process and/or what your clients are doing that you ...
Facilitating The Ultimate Work Vacation
Facilitating The Ultimate Work Vacation
Before I became a Facilitator, I was an Ideas To Go client for several years. Before each session, I would brief my colleagues on what to expect from an ITG project. There was a particular phrase I ...
5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...