Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Why Do You Need Stimulus in Opportunity Exploration?
Why Do You Need Stimulus in Opportunity Exploration?
Stimulus in Opportunity Exploration As an innovation facilitator, I love helping teams uncover new directions that their brands can go in. A great process to do this through is Opportunity ...
What I Wish For: Musings About Innovation from the Innovation Trenches
What I Wish For: Musings About Innovation from the Innovation Trenches
A client with whom I have developed a strong working relationship over the past two years recently asked me, “What changes would you make to the process and/or what your clients are doing that you ...
Facilitating The Ultimate Work Vacation
Facilitating The Ultimate Work Vacation
Before I became a Facilitator, I was an Ideas To Go client for several years. Before each session, I would brief my colleagues on what to expect from an ITG project. There was a particular phrase I ...
5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...
10 Brainstorming Rules For Success
10 Brainstorming Rules For Success
Brainstorming Rules A New York Times article suggested that group brainstorming isn’t an effective method for generating creative solutions. That assertion, however, is erroneous for a variety of ...
For Ideation Success, Decide 5 Things Before You Start
For Ideation Success, Decide 5 Things Before You Start
Set Yourself Up for Ideation Success Warming up before working out, studying to prepare for a test, measuring ingredients before beginning a recipe. In the same way these activities benefit from ...