Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

What I Wish For: Musings About Innovation from the Innovation Trenches
What I Wish For: Musings About Innovation from the Innovation Trenches
A client with whom I have developed a strong working relationship over the past two years recently asked me, “What changes would you make to the process and/or what your clients are doing that you ...
Facilitating The Ultimate Work Vacation
Facilitating The Ultimate Work Vacation
Before I became a Facilitator, I was an Ideas To Go client for several years. Before each session, I would brief my colleagues on what to expect from an ITG project. There was a particular phrase I ...
5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...
10 Brainstorming Rules For Success
10 Brainstorming Rules For Success
Brainstorming Rules A New York Times article suggested that group brainstorming isn’t an effective method for generating creative solutions. That assertion, however, is erroneous for a variety of ...
For Ideation Success, Decide 5 Things Before You Start
For Ideation Success, Decide 5 Things Before You Start
Warming up before working out, studying to prepare for a test, measuring ingredients before beginning a recipe. In the same way these activities benefit from advance preparation, ideation goes more ...
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
Everyone has a hidden talent, right? Some can juggle, others can solve a Rubik’s Cube in seconds, while others can bend into pretzel-like shapes.   My talent? I can spot people with the Myers-Briggs ...