Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

How Focus Groups are Victims of Confabulation
How Focus Groups are Victims of Confabulation
We’ve all been in that focus group—the respondents like (or more likely, dislike) an idea. Here's how it goes: Moderator:  So why do you like this idea? Consumer:  I don’t know, I just like it? ...
Focus Groups: Creativity Killers
Focus Groups: Creativity Killers
Nine people sit around a table in a well-lit room. One, at the front, has a pile of papers and seems to be in control. In the back room, clients are expecting a lively conversation about their very ...
The Pros and Cons of Consumer Panels
The Pros and Cons of Consumer Panels
Consumer Panels seem to be hot these days. In fact, there are consumer panels of all types and sizes—and for every purpose on earth. Here are some pros and cons of consumer panels, along with a few ...
Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
I recently came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient times and the worship of goddesses in Rome—and ...
Everything You Ever Needed to Know About Consumer Feedback
Everything You Ever Needed to Know About Consumer Feedback
Here's all our best writing on consumer panels and focus groups, now available in one handy-dandy post for your reading pleasure! Whether you're a seasoned pro or a newbie, you're guaranteed to find ...
Inspiration & Stim Panels: Stretch Your Thinking and Inspire Momentum From the Start
I’d like to start by defining what stim panels are not. Stim panels are not focus groups. The participants are not there to react to concepts—or ideas. The participants are not necessarily target ...