Articles on Innovation

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Adventures in Consumer Feedback
Adventures in Consumer Feedback
Discover the Pros and Cons of Your Next Great Idea Back when I was a kid, I fancied myself a game programmer. I was particularly interested on writing up “adventure games”—a sort of ...
Bringing Consumer Feedback Out of the Dinosaur Age
Bringing Consumer Feedback Out of the Dinosaur Age
Get More From Consumer Research  Focus groups are as ancient as dinosaurs. The traditional model begins with the internal development of an idea and progresses to target consumer reaction groups and ...
Focus Groups and Florida Panthers: Rescuing Them From Extinction
Focus Groups and Florida Panthers: Rescuing Them From Extinction
Maximize Effectiveness to Prevent Focus Group Extinction Biologists recently released a rare Florida panther back into the wild, after it had been raised in captivity ever since it was a kitten. With ...
Consumer Panels: From Buzzword to Buzzworthy
Consumer Panels: From Buzzword to Buzzworthy
A Better Way To Work With Consumers One of my favorite new buzzwords is upcycling, the practice of converting old into new. I also love the concept; the idea of reinventing something that’s worn, ...
The Role of Focus Groups in Innovation and Concept Development
The Role of Focus Groups in Innovation and Concept Development
Developing Concepts and Innovation by Facilitators Adam Hansen, Christine Haskins and Cynthia Ryan Too many companies still start with focus groups in an effort to understand their target consumers. ...