Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Top 16 Reasons Why Great Ideas Become Bad Concepts
Top 16 Reasons Why Great Ideas Become Bad Concepts
  Just because you have a great idea doesn't mean you're going to have a great concept. A lot can go wrong in the concept development phase, regardless of how unique or helpful your idea is. Here are ...
Attend the 2018 Front End of Innovation Conference
Attend the 2018 Front End of Innovation Conference
Join hundreds of Innovation, R&D and Product Development executives at this year's Front End of Innovation conference. Running from April 23-26, this year's curriculum is designed to equip you with ...
Focus Groups: Creativity Killers
Focus Groups: Creativity Killers
Nine people sit around a table in a well-lit room. One, at the front, has a pile of papers and seems to be in control. In the back room, clients are expecting a lively conversation about their very ...
Bringing Focus to the Fuzzy Front End
The Fuzzy Front End is called “fuzzy” because it refers to the early stages of innovation. It’s the point where you’re not quite sure of where you might go with an opportunity—or what the ...
The Right Way To Apply Limits During Idea Generation
During ideation and consumer interaction, time is of the essence, so it’s important to keep the conversation on track. But there’s a right and a wrong way to do it. For example: Don’t do this. Don’t ...
Lateral Thinking and Creative Excursions
Disclaimer: Side effects of lateral thinking include mind-altering creativity, prolonged laughter and an occasional desire to break into song. Any pain (besides singing) associated with these mind ...