Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

How to Succeed in BASES
How to Succeed in BASES
Test For Success in Nielsen BASES During my 20 years working in marketing, I have worked on literally thousands of concepts. I’ve seen the good, the bad, and the ugly. And when it comes to working on ...
Everything You Ever Needed to Know About Consumer Feedback
Everything You Ever Needed to Know About Consumer Feedback
Here's all our best writing on consumer panels and focus groups, now available in one handy-dandy post for your reading pleasure! Whether you're a seasoned pro or a newbie, you're guaranteed to find ...
Bringing Consumer Feedback Out of the Dinosaur Age
Focus groups are as ancient as dinosaurs. The traditional model begins with the internal development of an idea and progresses to target consumer reaction groups and testing. Often it seems that at ...
Consumer Panels: From Buzzword to Buzzworthy
One of my favorite new buzzwords is upcycling, the practice of converting old into new. I also love the concept; the idea of reinventing something that’s worn, tired, or broken for a productive ...
The Voice of the Customer
The Voice of the Customer
September, 2012 Newsletter If you don’t regularly go back to your consumers, it’s far more likely that their voice—and valuable input—will get cut out of your process.  Today, all marketers ...