Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...
10 Ways to Make Your Environment More Creative
10 Ways to Make Your Environment More Creative
Creative Environments For Everyone Whether you wish to design a creative office environment, school environment, or a creative environment in general, follow these 10 steps.  1. Dress comfortably.  ...
10 Brainstorming Rules For Success
10 Brainstorming Rules For Success
Brainstorming Rules A New York Times article suggested that group brainstorming isn’t an effective method for generating creative solutions. That assertion, however, is erroneous for a variety of ...
Tune In: Assumption Busting your Biases
Tune In: Assumption Busting your Biases
Tune in as Ideas To Go’s CEO Ed Harrington joins Jim Blasingame on The Small Business Advocate® to discuss Assumption Busting, how Biases are derailing your success, and Outsmart Your Instincts: How ...
Prince & The Muppets on
Prince & The Muppets on "How Do You Get Ideas?"
Photo credit: Muppets Tonight Clients who have not yet worked with Ideas To Go often wonder how we help teams stretch their thinking to develop new ideas in ideation sessions. Stimulus lists, an ...
ITG in Entrepreneur Magazine: Now Online!
ITG in Entrepreneur Magazine: Now Online!
A columnist from Entrepreneur magazine sat down with Ideas To Go President Beth Storz to discuss the best way to drive tech innovation. Originally the article was only available in print, but has ...