Case Study: Filling The Johnsonville New Product Pipeline
What happens when your product pipeline is empty? First, breathe and try not to panic. Then, fill it with delicious concepts and ideas that make the next 5 years of your research and development ...
The definition of "prototyping" often varies for different categories, industries, or even phases of the development process. The starting point is most often an idea or concept—be it ...
Creative Consumers® Associates: Ideation Role Models
Experience the Voice of your Consumers Every marketer knows that to have a winning idea—whether it’s a new product, positioning or something else—it needs to be firmly rooted in a spot-on, universal ...
Focus Groups & Consumer Insights: Why Working with Consumers is Worth It
Place Consumers at the Center of Product Development I came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient ...
Moving your innovation efforts online isn’t the easiest process. Innovation is an all-hands-on-deck endeavor that takes onboarding and persuasion, and in-person ideation and convergence are immersive ...
How To Discourage Creativity Look around your office. Are people trying to solve problems that are outside their area of responsibility? Is there just too much laughing and teamwork going on? Do you ...
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