Articles on Innovation

Ideas To Unlock Your Creative Potential

Creative Consumers® Associates: Ideation Role Models
Creative Consumers® Associates: Ideation Role Models
Experience the Voice of your Consumers Every marketer knows that to have a winning idea—whether it’s a new product, positioning or something else—it needs to be firmly rooted in a spot-on, universal ...
Focus Groups & Consumer Insights: Why Working with Consumers is Worth It
Focus Groups & Consumer Insights: Why Working with Consumers is Worth It
Place Consumers at the Center of Product Development I came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient ...
Online Innovation: Tips for Actionable Output
Online Innovation: Tips for Actionable Output
Moving your innovation efforts online isn’t the easiest process. Innovation is an all-hands-on-deck endeavor that takes onboarding and persuasion, and in-person ideation and convergence are immersive ...
How To Stamp Out Creativity in Business
How To Stamp Out Creativity in Business
How To Discourage Creativity Look around your office. Are people trying to solve problems that are outside their area of responsibility? Is there just too much laughing and teamwork going on? Do you ...
For Ideation Success, Decide 5 Things Before You Start
For Ideation Success, Decide 5 Things Before You Start
Set Yourself Up for Ideation Success Warming up before working out. Studying to prepare for a test. Measuring ingredients before beginning a recipe. In the same way advance preparation makes working ...
10 Ways to Make Your Environment More Creative
10 Ways to Make Your Environment More Creative
Creative environments for everyone Whether you wish to design a creative office environment, school environment, or a creative environment in general, follow these 10 steps.  1. Dress comfortably  ...