Articles on Innovation

Ideas To Unlock Your Creative Potential

How Stress Toys Could Be Helping You Focus at Work
How Stress Toys Could Be Helping You Focus at Work
Earlier this summer, we ran a Creative Distraction Challenge asking readers to share their favorite desk toy. Apparently we're not the only ones obsessed with creative play—Julie Beck's recent ...
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
Everyone has a hidden talent, right? Some can juggle, others can solve a Rubik’s Cube in seconds, while others can bend into pretzel-like shapes.   My talent? I can spot people with the Myers-Briggs ...
Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
I recently came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient times and the worship of goddesses in Rome—and ...
Beth Storz Moderates A Panel Discussion at the Yale Customer Insights Conference
Beth Storz Moderates A Panel Discussion at the Yale Customer Insights Conference
Earlier this month I had the opportunity to moderate a discussion at this year's Yale Customer Insights Conference. The panelists offered unique perspectives on digital and sharing economies, how ...
Turn Your Brain On With Toys
Turn Your Brain On With Toys
Creativity In Motion NYU researchers recently released a study finding that distraction and creativity go hand-in-hand...literally. The research examined how hand movements with common desk gadgets ...
How Distraction and Creative Play Help You Think
How Distraction and Creative Play Help You Think
Have a penchant for doodling, flipping a felt tip, or bending paper clips? There's a good reason for it—being distracted can help you think. NYU researchers recently released a study finding that ...