Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Why You Should Have a Child-Like Imagination (and the Research that Proves It)
Why You Should Have a Child-Like Imagination (and the Research that Proves It)
Think Like a Kid! In our innovation sessions, we often use a warm-up question that’s a fill-in-the-blank:  "People would be more creative if..." While there are always lots of varied and creative ...
How To Generate Ideas With and For Kids
How To Generate Ideas With and For Kids
Working with kids can be fun and very rewarding. Kids’ interests and involvement with technology is changing so fast, it is critical that we involve their voices when coming up with products for ...
Ideating With Kids: A 5 Point Checklist
There’s no better way to create for kids than with kids. Yet when developing kids’ products, it seems that their opinions are usually left out of the equation. At Ideas To Go, our job is to give kids ...
How Ideas Are Like Children
Not all ideas are alike. A few are fully formed and ready-to-go.  But most ideas, depending on where they are in the development continuum, are more like children.  They start out as small, ...