Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

The Rational King vs. The Humans
The Rational King vs. The Humans
  Many years ago in a social science called Economics, there was a King named Rational Actor. He was a person with unlimited time, and boundless access to information—he was like no one you’ve ever ...
Remining Ideas: Don't Throw The Baby Out With The Bathwater
Remining Ideas: Don't Throw The Baby Out With The Bathwater
So many times when we are looking for new ideas, we figure we need to go through a whole new ideation process.  Stop.  You don’t need to.  If you do ideation sessions year after year, you probably ...
For Ideation Success, Decide 5 Things Before You Start
For Ideation Success, Decide 5 Things Before You Start
Warming up before working out, studying to prepare for a test, measuring ingredients before beginning a recipe. In the same way these activities benefit from advance preparation, ideation goes more ...
Quaker Sweet & Salty Chewy Bars: A Success Story and Case Study
Quaker Sweet & Salty Chewy Bars: A Success Story and Case Study
After Innovation launches over previous years struggled in the marketplace, The Quaker Chewy granola bar team needed to get back on track. The problem was not lack of ideas or process, but lack of ...
Product Positioning Library
Product Positioning Library
We've collected all our best writing on the topic of product positioning, here in one place for your convenience. There are tips, tricks and info for everyone from the newbies to the seasoned ...
Bissell Symphony and Superior Clean: A Video and Case Study
Bissell Symphony and Superior Clean: A Video and Case Study
When Bissell needed a name to get their new floor cleaner the attention it deserved, they turned to Ideas To Go. Because their product is unique in its ability to vacuum and steam clean at the same ...