Articles on Innovation

Ideas To Unlock Your Creative Potential

Product Positioning Library
Product Positioning Library
Position Yourself For Success We've collected all our best writing on the topic of product positioning, here in one place for your convenience. There are tips, tricks and info for everyone from the ...
Bissell Symphony and Superior Clean: A Video and Case Study
Bissell Symphony and Superior Clean: A Video and Case Study
Product Naming to Capture Superior Clean When Bissell needed a name to get their new floor cleaner the attention it deserved, they turned to Ideas To Go. Because their product is unique in its ...
Not All Innovation Consultants Are Created Equal
Not All Innovation Consultants Are Created Equal
The Value of Objective Facilitation Do you want a consultant who gets as deep into your data as you are? Someone who will tell you what to do? You might want that—but the question is, do you need ...
How To Develop Concepts that Will Pass in BASES, but Fail in Market
How To Develop Concepts that Will Pass in BASES, but Fail in Market
So many marketers are trying to write concepts that will pass BASES. In fact it often seems like passing is the end goal, when really what marketers want is products that will succeed in the ...
One Benefit To Rule Them All
One Benefit To Rule Them All
It never fails. When a group of people is excited about an idea, they run right into the biggest challenge of moving an idea forward. What is that challenge that plagues all successful innovation ...
Don't Skip The Kick-Off, or, Synchronized Swimming, Not 100 Meter Freestyle
Don't Skip The Kick-Off, or, Synchronized Swimming, Not 100 Meter Freestyle
The Importance of the Kick-Off I often find that the most undervalued portion of most projects is the kick-off, that time allotted at the very beginning of a project to get the facilitators and ...