Articles on Innovation

Ideas To Unlock Your Creative Potential

How To Innovate in All Directions for Business Success
How To Innovate in All Directions for Business Success
Innovation from All Angles There are so many different ways to be innovative. I recently attended a conference on Sustainability at the Yale Center for Customer Insights and heard Gary Hirshberg, ...
Why Less Is More When It Comes To Claims
Why Less Is More When It Comes To Claims
The Danger of Over-selling Got a hot new product hitting the market? Are you looking for great positioning and claims to convince your consumers that it’s the perfect solution to their unmet needs? ...
Common Pitfalls in Concept Development Part 2: It's Multipurpose!
Common Pitfalls in Concept Development Part 2: It's Multipurpose!
Keeping Concepts Clean Welcome back to Common Pitfalls in Concept Development. In Part 1, I talked about the hazards of taking product customization to extremes. Today I'll cover a second pitfall: ...
Common Pitfalls in Concept Development Part 1: Customize It!
Common Pitfalls in Concept Development Part 1: Customize It!
Avoid Concept Development Hazards During our ideation and concept development sessions at Ideas To Go, we get to work on quite a few exciting new product and service concepts. The energy in these ...
Process As Gymnast: Keeping Your New Product Development Process Nimble and Agile
Process As Gymnast: Keeping Your New Product Development Process Nimble and Agile
Preventing the Early Death of Ideas Sometimes there is a real dichotomy in innovation. On one hand, you want to leave open space for new, ground-breaking ideas to develop. You want to create an ...
Product Naming, or,
Product Naming, or, "Now What Do You Want To Call That?"
Tips for Naming Products and Services Let's face it: naming is always a challenge—both because it’s important for product or category names to convey appropriate meaning (or at least be neutral), and ...