Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Reframing Risk, Part Two
Reframing Risk, Part Two
In the previous article, we discussed two ways of Reframing Risk: Balancing Risks of Commission with Risks of Omission The Risk-Opportunity Equation This time, we’ll consider: The Logic of Risk by ...
Reframing Risk, Part One
Reframing Risk, Part One
“The revolutionary idea that defines the boundary between modern times and the past is the mastery of risk: the notion that the future is more than a whim of the gods and that men and women are not ...
How to Write Winning Concepts
How to Write Winning Concepts
    How to Write Concepts A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula—for positioning concepts that means an insight, ...
Subscribe To Our New Facebook Messenger Chatbot
Subscribe To Our New Facebook Messenger Chatbot
Get Innovation Updates Right In Your Messenger App We're excited to announce that you can now subscribe to our Facebook Messenger chatbot! When you subscribe, you'll get updates on everything ...
The 2017 Summer of Innovation Reading List
The 2017 Summer of Innovation Reading List
July, 2017 Newsletter Rediscover Your Inner Child This Summer. Let your inner child take its own summer vacation this year with this great kid book list. Summer is a great time to be a kid. While ...
How to Succeed in BASES
How to Succeed in BASES
Test For Success in Nielsen BASES During my 20 years working in marketing, I have worked on literally thousands of concepts. I’ve seen the good, the bad, and the ugly. And when it comes to working on ...