Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

The Gravity of Consumer Immersion
The Gravity of Consumer Immersion
Stretch Thinking Beyond This Planet Astronomers and physicists have come to understand that comets zip around our solar system following orbits—orbits that are shaped by the gravitational fields of ...
Creativity in Opportunity Discovery
Creativity in Opportunity Discovery
Let's Push for Opportunity Discovery We have previously talked about the four elements of creativity in Idea Generation. But when it comes to Opportunity Discovery—the step before idea ...
Reframing Risk, Part Two
Reframing Risk, Part Two
In the previous article, we discussed two ways of Reframing Risk: Balancing Risks of Commission with Risks of Omission The Risk-Opportunity Equation This time, we’ll consider: The Logic of Risk by ...
Reframing Risk, Part One
Reframing Risk, Part One
“The revolutionary idea that defines the boundary between modern times and the past is the mastery of risk: the notion that the future is more than a whim of the gods and that men and women are not ...
How to Write Winning Concepts
How to Write Winning Concepts
    How to Write Concepts A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula—for positioning concepts that means an insight, ...
Subscribe To Our New Facebook Messenger Chatbot
Subscribe To Our New Facebook Messenger Chatbot
Get Innovation Updates Right In Your Messenger App We're excited to announce that you can now subscribe to our Facebook Messenger chatbot! When you subscribe, you'll get updates on everything ...