Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

How to Write Winning Concepts
How to Write Winning Concepts
    How to Write Concepts A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula—for positioning concepts that means an insight, ...
Subscribe To Our New Facebook Messenger Chatbot
Subscribe To Our New Facebook Messenger Chatbot
Get Innovation Updates Right In Your Messenger App We're excited to announce that you can now subscribe to our Facebook Messenger chatbot! When you subscribe, you'll get updates on everything ...
The 2017 Summer of Innovation Reading List
The 2017 Summer of Innovation Reading List
July, 2017 Newsletter Rediscover Your Inner Child This Summer. Let your inner child take its own summer vacation this year with this great kid book list. Summer is a great time to be a kid. While ...
How to Succeed in BASES
How to Succeed in BASES
Test For Success in Nielsen BASES During my 20 years working in marketing, I have worked on literally thousands of concepts. I’ve seen the good, the bad, and the ugly. And when it comes to working on ...
Why You Should Have a Child-Like Imagination (and the Research that Proves It)
Why You Should Have a Child-Like Imagination (and the Research that Proves It)
Think Like a Kid! In our innovation sessions, we often use a warm-up question that’s a fill-in-the-blank:  "People would be more creative if..." While there are always lots of varied and creative ...
What Matters To Millennials - 6 Insights You Can't Ignore
What Matters To Millennials - 6 Insights You Can't Ignore
Understanding Millennial Insights Chances are if you’re reading this, you are not a Millennial. But truly understanding this up-and-coming generation (born from the early 1980s to the early 2000s) is ...