Articles on Innovation

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A Year In Review: Our Favorite Posts from 2015
A Year In Review: Our Favorite Posts from 2015
As we wind up 2015, we're taking a look back at our most popular posts of the year. Read on for info on Behavioral Economics, Design Thinking, Creative Play and more. All of us at Ideas To Go ...
FRAMED!: Why Better Problem-Framing Leads To Better Problem-Solving
FRAMED!: Why Better Problem-Framing Leads To Better Problem-Solving
Become a Better Problem-Solver The importance of how we frame problems In the context of the burgeoning field of Behavioral Economics, Framing surrounds the mental picture you have of the world—and ...
The 2015 Summer of Innovation Reading List
The 2015 Summer of Innovation Reading List
August, 2015 Newsletter What makes innovation work? Observation, listening, critical thinking, trying new things, getting things wrong, and trying things again—as well as boundless curiosity. What ...
Increase Your Behavioral Economics IQ - How Thinking About Thinking Is Transforming Marketing
Increase Your Behavioral Economics IQ - How Thinking About Thinking Is Transforming Marketing
Many marketers assume that people are logical processors—with infinite processing capacity—and have complete insight into the factors determining every choice they make. But we know from Behavioral ...
Creative Training For Your Career: An Interview with a Creative Consumers® associate
Creative Training For Your Career: An Interview with a Creative Consumers® associate
How Has Creative Training Affected Your Life? For more than 30 years, Creative Consumers® associates (CCs) have been one of the leading factors in Ideas To Go's success. While they bring great ...
3 Steps To Positioning Success: Matchmaking With The Heart Of Your Consumer
3 Steps To Positioning Success: Matchmaking With The Heart Of Your Consumer
Product Positioning When my sisters and I were teenagers, friends of my parents invited our family to their home for dinner. As different from each other as we girls were, we were united in thinking ...