Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

What I Wish For: Musings About Innovation from the Innovation Trenches
What I Wish For: Musings About Innovation from the Innovation Trenches
A client with whom I have developed a strong working relationship over the past two years recently asked me, “What changes would you make to the process and/or what your clients are doing that you ...
Ideas Are Scary
Ideas Are Scary
I came across this video this week, and couldn't believe how perfectly it encapsulates the innovation process. Ideas aren't perfect when they're born—so it takes time and patience to perfect them. ...
The Future of Money: Omni Commerce
Those of us lucky enough to attend the Yale Consumer Insights Conference this year were treated to a great presentation by Alex Craddock (@THEAlexCraddock), Senior Vice President, North America ...
Bringing Focus to the Fuzzy Front End
The Fuzzy Front End is called “fuzzy” because it refers to the early stages of innovation. It’s the point where you’re not quite sure of where you might go with an opportunity—or what the ...
Win/Win or Win/Lose: Opportunity Discovery and Jumping To Solutions
This post was originally written by Facilitator Emeritus John Pfeil.  In my last post on Innovation, Creativity and Change, I shared some thoughts from my guest lecture series on the importance of ...
Hacking Jeopardy! & Breaking Unwritten Rules in Innovation
Jim Orfe, ITG Creative Consumers® associate extraordinaire, shares some thoughts on the benefits of breaking the rules—even the unwritten ones—in game shows, sports, and innovation, too.  A lot of ...