Which Research is Better for Exploring Opportunities—Breadth or Depth?
One of the greatest challenges in building out an innovation pipeline is figuring out where a brand can go next. This type of opportunity space exploration is really important to get right, right off ...
Let's Push for Opportunity Discovery We have previously talked about the four elements of creativity in Idea Generation. But when it comes to Opportunity Discovery—the step before idea ...
For my sister’s most recent birthday, we decided to go to Iceland. The Nordic island nation is one of the “it” places to travel these days—and everyone who has gone there has documented it ...
What I Wish For: Musings About Innovation from the Innovation Trenches
A client with whom I have developed a strong working relationship over the past two years recently asked me, “What changes would you make to the process and/or what your clients are doing that you ...
I came across this video this week, and couldn't believe how perfectly it encapsulates the innovation process. Ideas aren't perfect when they're born—so it takes time and patience to perfect them. ...
The Evolution of E-Commerce Those of us lucky enough to attend the Yale Consumer Insights Conference this year were treated to a great presentation by Alex Craddock (@THEAlexCraddock), Senior Vice ...
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