Articles on Innovation

Ideas To Unlock Your Creative Potential

Bringing Focus to the Fuzzy Front End
Bringing Focus to the Fuzzy Front End
How To Get The Most Out of the Early Stages of Innovation The Fuzzy Front End is called “fuzzy” because it refers to the early stages of innovation. It’s the point where you’re not quite sure of ...
What If We Took
What If We Took "Product Positioning" Literally?
While there are many creative exercises to help stretch thinking about your product or brand, have you considered looking at how you’re positioned? I don’t mean positioning in the classic sense ...
Innovation From the Outside In
Innovation From the Outside In
When Expertise Hampers Innovation In business, we spend a long time becoming experts in our fields or professions—and for that we are rewarded. So we move ahead. The troubling part about becoming an ...
Opportunity Discovery: Distinguishing Leaders from Followers
Opportunity Discovery: Distinguishing Leaders from Followers
4 Stages of Creative Problem Solving (CPS) in the Product Development Process: Opportunity Discovery Opportunity Expansion/Redefinition Idea Generation/Solution Identification Taking ...
How Do You Know if You Need An Innovation Partner?
How Do You Know if You Need An Innovation Partner?
When to Partner with an Innovation Agency Once upon a time, "innovation" was reserved only for new product development. It was a buzz word marketers applied to everything from product extensions to ...
Raise a Glass to Crazy Ideas
Raise a Glass to Crazy Ideas
Give Crazy Ideas a Shot Heading to the grocery store usually means picking up dinner ingredients and maybe a bottle of wine to take home. But instead of limiting the experience to choosing a vintage ...