Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

How Hamilton Crushed It (Cognitive Bias, That Is)
How Hamilton Crushed It (Cognitive Bias, That Is)
Production image by Joan Marcus I can remember thinking how annoyed I was when people would gush over Hamilton, when it first became popular. I kept thinking, "I'm sure it's really good. But COME ...
Maximize Your Creativity: Think Like a Slinky
Maximize Your Creativity: Think Like a Slinky
Today we want to call your attention to a classic and much beloved toy: the Slinky.    Rewire your brain #ideastogo #slinky A post shared by Ideas To Go (@ideastogoinc) on Mar 10, 2017 at 7:52am PST ...
Prince & The Muppets on
Prince & The Muppets on "How Do You Get Ideas?"
Photo credit: Muppets Tonight Clients who have not yet worked with Ideas To Go often wonder how we help teams stretch their thinking to develop new ideas in ideation sessions. Stimulus lists, an ...
TED2016: Dream
TED2016: Dream
The ever-popular TED conference is taking place this week in Vancouver, and this year's theme is Dream. More than 70 speakers will dare us to dream— to "make no small plans." Who can't get behind ...
We Aren't Going Far Enough: Thoughts on Bowie and Iñárritu
We Aren't Going Far Enough: Thoughts on Bowie and Iñárritu
The Golden Globes last night and this morning's news of David Bowie's death collided, and I had to get some thoughts out.  Director Alejandro G. Iñárritu has done great work for years, but with ...
One Benefit To Rule Them All
One Benefit To Rule Them All
It never fails. When a group of people is excited about an idea, they run right into the biggest challenge of moving an idea forward. What is that challenge that plagues all successful innovation ...