Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Framing: Beer and Buffalo Wings
Framing: Beer and Buffalo Wings
Our newsletter this month highlights the story of the baby carrot, a product that answered the question, "How might we make an unsellable carrot sellable again?" This question is an example of ...
Remining Ideas: Don't Throw The Baby Out With The Bathwater
Remining Ideas: Don't Throw The Baby Out With The Bathwater
So many times when we are looking for new ideas, we figure we need to go through a whole new ideation process.  Stop.  You don’t need to.  If you do ideation sessions year after year, you probably ...
For Ideation Success, Decide 5 Things Before You Start
For Ideation Success, Decide 5 Things Before You Start
Warming up before working out, studying to prepare for a test, measuring ingredients before beginning a recipe. In the same way these activities benefit from advance preparation, ideation goes more ...
Product Positioning Library
Product Positioning Library
We've collected all our best writing on the topic of product positioning, here in one place for your convenience. There are tips, tricks and info for everyone from the newbies to the seasoned ...
3 Steps To Positioning Success - Matchmaking With The Heart Of Your Consumer
3 Steps To Positioning Success - Matchmaking With The Heart Of Your Consumer
Product Positioning When my sisters and I were teenagers, friends of my parents invited our family to their home for dinner. As different from each other as we girls were, we were united in thinking ...
Sacrifice, Intrigue and Mind-Control: What Product Positioning Is All About
Sacrifice, Intrigue and Mind-Control: What Product Positioning Is All About
“The Aztec believed that sacrifice was necessary to ensure the continuity of the world and the balance of the universe…sacrifice usually involved death by heart extraction. The victims were chosen ...