Articles on Innovation

Ideas To Unlock Your Creative Potential

Common Pitfalls in Concept Development Part 2: It's Multipurpose!
Common Pitfalls in Concept Development Part 2: It's Multipurpose!
Keeping Concepts Clean Welcome back to Common Pitfalls in Concept Development. In Part 1, I talked about the hazards of taking product customization to extremes. Today I'll cover a second pitfall: ...
Common Pitfalls in Concept Development Part 1: Customize It!
Common Pitfalls in Concept Development Part 1: Customize It!
Avoid Concept Development Hazards During our ideation and concept development sessions at Ideas To Go, we get to work on quite a few exciting new product and service concepts. The energy in these ...
Concept Development: The Oxford Comma Isn't the Issue
Concept Development: The Oxford Comma Isn't the Issue
Developing and Editing Concepts You have spent three long days getting to this point. You cranked out idea after idea. You slugged back the cold remains of your coffee to push through the 4pm slump ...
Product Positioning: A Few of My Favorite Things
Product Positioning: A Few of My Favorite Things
Examples of Excellent Product Positioning We talk a lot about Product Positioning in our blog posts. It really is a very complicated issue—part art and part science. That said, I’d like to just veer ...
Product Positioning and Yoga
Product Positioning and Yoga
Start from a Strength, Build, and Stretch What comes to mind when you hear Mighty Warrior, King Dancer, Half Moon or Sphinx? For those unfamiliar with yoga, these poses could be anything from names ...
What If We Took
What If We Took "Product Positioning" Literally?
While there are many creative exercises to help stretch thinking about your product or brand, have you considered looking at how you’re positioned? I don’t mean positioning in the classic sense ...