Our thoughts on innovation, creativity and the Voice of the Customer.
Embracing the Mystery of Opportunity Exploration
For those of us that work in innovation, this next statement will not come as a surprise. Opportunity Exploration is the most mysterious part of the innovation process. Just think about the words we ...
Why Do You Need Stimulus in Opportunity Exploration?
Stimulus in Opportunity Exploration As an innovation facilitator, I love helping teams uncover new directions that their brands can go in. A great process to do this through is Opportunity ...
Tune In to Episode 4 of The Outsmart Your Instincts Podcast: The Status Quo Bias
Ideas To Go Principal and Innovation Process Facilitator Christine Haskins joins colleague Adam Hansen on the Outsmart Your Instincts Podcast. Listen in as they discuss the Status Quo Bias and how it ...
Ask any Swede about September 3, 1967—also known as H Day—and you are likely to get a lively response. On that day, the country’s millions of residents switched from driving on the left side of the ...
What is the Status Quo Bias? Status Quo Bias makes us default to keeping things the same. When new opportunities arise, we would rather stay with what we have than switch to something new. In other ...
.png?width=290&name=Click%20Here%20To%20Open%20Messenger%20(2).png "Ideas To Go Facebook Messenger ChatBot")
