Our thoughts on innovation, creativity and the Voice of the Customer.

Ideas To Go Principal and Innovation Process Facilitator Christine Haskins joins colleague Adam Hansen on the Outsmart Your Instincts Podcast. Listen in as they discuss the Status Quo Bias and how it ...

Ask any Swede about September 3, 1967—also known as H Day—and you are likely to get a lively response. On that day, the country’s millions of residents switched from driving on the left side of the ...

What is the Status Quo Bias? Status Quo Bias makes us default to keeping things the same. When new opportunities arise, we would rather stay with what we have than switch to something new. In other ...