Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

The Meaning of Our Mission
The Meaning of Our Mission
Go From Creative Chaos to Strategic Momentum Mission statements mean something to the people who create them. Ours is no different. It's a statement about what we believe in and why we do what we do. ...
5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...
10 Brainstorming Rules For Success
10 Brainstorming Rules For Success
Brainstorming Rules A New York Times article suggested that group brainstorming isn’t an effective method for generating creative solutions. That assertion, however, is erroneous for a variety of ...
Statler and Waldorf at #BIF2016
Statler and Waldorf at #BIF2016
I recently had the pleasure of attending the Business Innovation Factory Summit—or BIF2016—in Providence, RI. The Summit provides an opportunity for innovators across every sector, and discipline, to ...
Giving Thanks for Great Clients
Giving Thanks for Great Clients
In a month that reminds us all to give thanks, we're thankful we get to team up with such great clients. We are so lucky to work with people who give us the opportunity to stretch their thinking, try ...
Don't Skip The Kick-Off, or, Synchronized Swimming, Not 100 Meter Freestyle
I often find that the most undervalued portion of most projects is the kick-off, that time allotted at the very beginning of a project to get the facilitators and client team together. The purpose of ...