Articles on Innovation

Ideas To Unlock Your Creative Potential

How To Build a Strong Idea Network
How To Build a Strong Idea Network
Why a Strong Pipeline of Ideas Is Important As an extrovert, I always loved networking—even when it wasn't actually helping me do my job better. I've always been really good at keeping in touch with ...
Inspiration & Stim Panels: Stretch Your Thinking and Inspire Momentum From the Start
Inspiration & Stim Panels: Stretch Your Thinking and Inspire Momentum From the Start
Making the Most Out Of Stim Panels I’d like to start by defining what stim panels are not. Stim panels are not focus groups. The participants are not there to react to concepts—or ideas. The ...
Strategic Momentum: How To Keep a Good Idea Going
Strategic Momentum: How To Keep a Good Idea Going
How To Help Your Ideas Succeed New ideas are inherently both exciting and scary. Holding onto the excitement however, is a lot harder than embracing the fear. It's fear that often prevents an ...
Innovation Process: Go from Creative Chaos to Strategic Momentum
Innovation Process: Go from Creative Chaos to Strategic Momentum
The Chaos and Structure of Creativity Our mission is to take clients from creative chaos to strategic momentum. Here's how Creative Consumers® associate Rebecca Kasper helps dimensionalize what this ...
Scarcity Tactics in Business vs. Ideation
Scarcity Tactics in Business vs. Ideation
Less Is More vs. The More, The Merrier At last spring's Yale Conference, Kevin Ryan, CEO of Gilt Groupe, spoke on using scarcity as a tactic to induce purchase. I was particularly struck when he ...
How Do You Know if You Need An Innovation Partner?
How Do You Know if You Need An Innovation Partner?
When to Partner with an Innovation Agency Once upon a time, "innovation" was reserved only for new product development. It was a buzz word marketers applied to everything from product extensions to ...