Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
  Most organizations constantly look for innovative thinking, and they regularly ask employees to come up with new ideas. The problem is, they don’t always arm their people with the tools or ...
Subscribe To Our New Facebook Messenger Chatbot
Subscribe To Our New Facebook Messenger Chatbot
Get Innovation Updates Right In Your Messenger App We're excited to announce that you can now subscribe to our Facebook Messenger chatbot! When you subscribe, you'll get updates on everything ...
The Art and Science of Concept Writing: Advice from a Professional Concept Writer
The Art and Science of Concept Writing: Advice from a Professional Concept Writer
Concept writing is both a formulaic exercise AND an art form—but finding the right balance between the two can be difficult for those who are unclear about a concept’s true purpose. A concept is ...
5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...
10 Ways to Make Your Environment More Creative
10 Ways to Make Your Environment More Creative
Creative Environments For Everyone Whether you wish to design a creative office environment, school environment, or a creative environment in general, follow these 10 steps.  1. Dress comfortably.  ...
10 Brainstorming Rules For Success
10 Brainstorming Rules For Success
Brainstorming Rules A New York Times article suggested that group brainstorming isn’t an effective method for generating creative solutions. That assertion, however, is erroneous for a variety of ...