Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Which Research is Better for Exploring Opportunities—Breadth or Depth?
Which Research is Better for Exploring Opportunities—Breadth or Depth?
One of the greatest challenges in building out an innovation pipeline is figuring out where a brand can go next. This type of opportunity space exploration is really important to get right, right off ...
How to Run an Effective Meeting
How to Run an Effective Meeting
The Monotony of Meetings Meetings have a reputation for being unnecessary and mundane, a place for people with authority to establish themselves and lay down their objectives. Most of us have been ...
Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
  Most organizations constantly look for innovative thinking, and they regularly ask employees to come up with new ideas. The problem is, they don’t always arm their people with the tools or ...
Subscribe To Our New Facebook Messenger Chatbot
Subscribe To Our New Facebook Messenger Chatbot
Get Innovation Updates Right In Your Messenger App We're excited to announce that you can now subscribe to our Facebook Messenger chatbot! When you subscribe, you'll get updates on everything ...
The Art and Science of Concept Writing: Advice from a Professional Concept Writer
The Art and Science of Concept Writing: Advice from a Professional Concept Writer
Concept writing is both a formulaic exercise AND an art form—but finding the right balance between the two can be difficult for those who are unclear about a concept’s true purpose. A concept is ...
5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...