Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Enhancing Insights Through the Power of Visual Communication
Enhancing Insights Through the Power of Visual Communication
We are constantly surrounded by images—on our phones, TVs, computers, walls; there’s no escaping them. We have access to millions of pictures with a simple Google search, regardless of our location, ...
Why Real Consumer Insights Are More Important Than Big Data
Why Real Consumer Insights Are More Important Than Big Data
Image via Red Essential The marketing industry has been changing in parallel with the rapid evolution of technology. With the rise of tech giants like Google and Facebook, more and more companies are ...