Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
Consumer Insights and Opportunity Identification Consumer insights are an integral part of marketing and innovation. They direct communications and uncover need states for new products and services. ...
Enhancing Insights Through the Power of Visual Communication
Enhancing Insights Through the Power of Visual Communication
We are constantly surrounded by images—on our phones, TVs, computers, walls; there’s no escaping them. We have access to millions of pictures with a simple Google search, regardless of our location, ...
Why Real Consumer Insights Are More Important Than Big Data
Why Real Consumer Insights Are More Important Than Big Data
Image via Red Essential The marketing industry has been changing in parallel with the rapid evolution of technology. With the rise of tech giants like Google and Facebook, more and more companies are ...