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Adam Hansen, Innovation Process Facilitator and co-author of Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives your Company Forward, discusses what you need to know about Cognitive Biases—and why you need to overcome them—with Josh Patrick, host of the Sustainable Business Podcast.

Listen in as they cover:

  • Why the next big innovation will come from between your ears.
  • How recognizing your biases allows you to do something about them.
  • Why what served us in the past might not serve us in the future.
  • The importance of focusing on progress rather than mistakes.

Tune in to the full conversation on the Ask Josh Patrick website.

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.