Outsmart Your Instincts co-author Adam Hansen was recently featured on the Mixed Mental Arts website and podcast. Check out the excerpt below, read the complete post here, or tune in to the Knowledge Bomb podcast

We are the descendants of the savants of risk aversion—those people who were the very best at not placing themselves in the path of existential threat.

This is one key reason why bad is stronger than good in our cognition. Even when at equal intensity, things of a more negative nature have a greater effect on our psychological state and processes than neutral or positive things. For most of our history, this kept us alive. It’s still an automatic reflex.

Here’s the twist—even though Negativity Bias is automatic, and therefore requires almost no effort on our part, it also sounds very smart. Research shows that book reviewers who tend to be more negative are perceived as more intelligent, competent, and expert than positive reviewers, even when the content of the positive review was independently judged as being of higher quality and greater forcefulness. Apply this to a room full of ambitious people intent on upward mobility and you may find that everyone is jockeying to be the smartest—as defined by the most cleverly negative person—in the room. New ideas don’t stand a chance if we’re not conscious about what’s going on with Negativity Bias.

If you liked this podcast, listen to Beth Storz featured on The Critical Mass podcast

Read the complete post here -- or, listen on the Knowledge Bomb podcast. 

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.