Tune in as Ideas To Go’s CEO Ed Harrington joins Jim Blasingame on The Small Business Advocate® to discuss Assumption Busting, how Biases are derailing your success, and Outsmart Your Instincts: How the Behavioral InnovationTM Approach Drives Your Company Forward. Assumption Busting helps stimulate innovation by looking at products from perspectives that most people overlook, and Outsmart Your Instincts will supply you with the knowledge to overcome your Biases and keep on a successful track. Listen to the two-part interview below.

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.