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Beth Storz, co-author of Outsmart Your Instincts, was recently featured on Episode 1013 of the Critical Mass podcast with host Richard Franzi. They discuss the benefits of embracing failure, the importance of the language used in the creative problem solving process, techniques for overcoming the cognitive biases that impede innovaiton, and more. Listen to the complete interview over on the Critical Mass website.

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.