Adam Hansen, co-author of Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward, was interviewed by author and business management professional David Burkus. They discuss: How misconceptions arise in our thinking. Why irrationality emeerges and how to deal with it. How to overcome the cognitive biases that hold back innovative thinking. To listen to their complete conversation, visit davidburkus.com. Topics Cognitive Bias, Outsmart Your Instincts, Podcast Ideas To Go Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.