Outsmart Your Instincts Podcast Episode 6: Confirmation Bias

Innovation Process Facilitator Cynthia Ryan joins Adam Hansen on The Outsmart Your Instincts Podcast to discuss the Confirmation Bias. Take this for example: According to an MIT study, false information is 70% more likely to be shared on Twitter than true stories. One of the reasons? Confirmation Bias. Tune in to hear how to best surmount this Bias and become a better innovator. 

Confirmation Bias definition: Confirmation Bias causes us to seek out and then interpret information based on our preexisting beliefs.

For more episodes of the Outsmart Your Instincts Podcast, listen on Apple Podcasts, StitcherGoogle Play Music, or Online. Be sure to subscribe to stay up to date on everything Cognitive Biases and innovation!

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.