StressToys

Creativity In Motion

NYU researchers recently released a study finding that distraction and creativity go hand-in-hand...literally. The research examined how hand movements with common desk gadgets can actually impact cognitive functioning—improving focus and sparking fresh ideas.

animated-tangle-finalAt Ideas To Go, we've developed many of our tools and techniques to leverage this concept of "embodied cognition," or how...

Physical Movement + Environment ⇒ Shapes The Way You Think 

One of our favorite ways to leverage the concept of embodied cognition is with unique toys that keep hands busy and ignite creative thinking. We always have plenty of fun, fidgety items around during our projects—it’s just one of the ways we spark creative thinking to help our clients come up with great ideas.

We've really enjoyed seeing the various desk distractions submitted during our Creative Distraction Challenge on Facebook. Check out a few of them below!


My creative distraction is usually a crossword puzzle. I always have one, two or three on my desk to work on when I need a break. The best is the NYT puzzle that comes in the Sunday paper - I can work on that one all week!


Paper clips, butterfly clips, carabiners...I love to play with anything "clippy" while I am working. Clipping them to my fingers or making a chain out of the clips gives me just enough distraction to stay creatively productive.


I am a Kitchen Designer and I fiddle with a tape measure at my desk - pulling the tape out and letting it snap back. It is a stress reducer and possibly inspires??


I'm always fiddling with my headphones until I knot the ever living hell out of 'em, and then have to take a break to undo them. The byproduct is it puts me into a problem solving state so when I get back to work I'm more analytical and focused than drone.


My spongey ball helps me keep my brain from going into sleep mode.


Signature flags bring colorful stickiness to boring old documents. And point you in the right direction!


Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

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Jill Reiswig

Jill Reiswig is the Content Marketing Manager at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.