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The Golden Globes last night and this morning's news of David Bowie's death collided, and I had to get some thoughts out. 

Director Alejandro G. Iñárritu has done great work for years, but with Birdman last year and The Revenant this year, he's clearly found a gear most others haven't yet. Each movie sets new stakes for the game of directing. It's thrilling to receive the cinematic experiences he creates. 

Great artists aren't "beings," they're "becomings."

David Bowie was always upping the ante. He was never not relevant, never resting on well-deserved laurels. He always made you wonder where he was going. 

Bowie and Iñárritu. Look what happens when someone is determined to zig (see what I did there) while everyone else zags. I mean it's great when masters like those two stand out, but our species is perfectly capable of generating thousands of Bowies and Iñárritus. And then a very few would have to go past that to stand out to suggest where else we could go. That's what it's all about.

The greatest art has yet to be created. We are not going far enough.

Great artists aren't "beings," they're "becomings."

What are we becoming?


Adam Hansen is an Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

©2016 Ideas To Go, Inc. All rights reserved.

Adam Hansen

Adam Hansen is co-author of the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward," and Innovation Process Facilitator at Ideas To Go – an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development.