Our very own Adam Hansen was interviewed by Kare Anderson at Forbes in advance of the launch of our book, Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward. Check out the complete article on the Forbes website, and enjoy an excerpt below:

Kare Anderson: There’s been lots of negativity in the world lately. Why does it always seem easier to be negative, than positive?

Adam Hansen: When life was mostly lived at the survival level, it was adaptive to see novelty foremost as threat, not as opportunity. The inquisitive types who went to explore the new rumbling in the bushes were more likely to get culled out of the herd. The savants of risk aversion we call “our ancestors.” We come by this negative leaning honestly and it’s still easy to see first the resistance, barriers and even failure when approaching challenges.

Behavioral science tells us there’s a reason why humans have this tendency, and the term is Negativity Bias. This bias is responsible for making negative thoughts or events more prominent in our brains—even when we have an equal amount of positive things going on. For our brains, bad is stronger than good. You can see it in the business colleague who can be relied upon to be the first to criticize new initiatives, or the family member who regularly recites Uncle Fred’s many business failures. As much as we’d like to believe we are supportive and open-minded to new ideas…it isn’t our default mode.

In our book—Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward—we talk about how Negativity Bias is the first and chief of many other biases that impede human progress and innovation. We believe that once you learn to overcome a big one like Negativity Bias, you can start knocking down the other bias barriers that all humans have.

Read the complete interview on the Forbes website.

Ideas To Go

Ideas To Go is an innovation agency that leads start-ups to Fortune 500 companies through insights exploration, ideation, and idea and concept development while incorporating the voice of the consumer.