Creative Problem Solving: The Diamond Process

Why the Diamond? ðŸ’Ž

Greg Cobb explains Ideas To Go's creative processIf you want to be innovative, you must use a creative process. Creativity in innovation is not a wild and crazy endeavor—it's a structured and effective methodology. To put it plainly, process matters. Diamonds are an innovator's best friend.

Creative Problem Solving is separated into two distinct phases:

  1. Divergence—which is designed to stretch your thinking to uncover a broad range of ideas.
  2. Convergence—in which options are evaluated to find the right set of possibilities, and then make decisions about what to move forward.

From top to bottom, there are several strategic decisions that need to be made. Check out our Creative Process Primer to see how it all works.

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