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What's So Special About Concept Development?

Nobody does it quite like Ideas To Go. We bring together the key decision makers from your company and our Creative Consumers® associates to uncover insights and co-create new ideas. But the magic doesn't stop there. ITG's Concept Development process has been constantly refined to excel in consumer testing, bringing together the calculated ingredients that create the perfect concept. 

"When I started managing this brand, current leadership said the category was to steal market share. 'Innovation is not possible, the segment is mature and there is no hope for new products.' One week with Ideas To Go and their minds were changed."

Brand Manager—Digestive Health, Fleet Labs


Download the Ideation + Concept Development Overview to see how Ideas To Go facilitates you through innovative, fully developed concepts. 


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