Download the Free Behavioral Innovation™ Approach E-book Series

Cognitive Biases impede innovation and prevent the mind from reaching its full creative potential. By identifying and understanding the Cognitive Biases that plague each step of innovation, we're able to overcome them and become better innovators. 

In this series of e-books, you'll get an overview of the Behavioral Innovation™ approach, and learn about each of the following Cognitive Biases—as well as specific techniques to overcome them:

  • Negativity Bias
  • Availability Bias
  • Curse of Knowledge
  • Status Quo Bias
  • Confabulation
  • Confirmation Bias
  • Conformity Bias
  • Framing