Behavioral Innovation Approach

Creative Consumers® Associates

Great Minds Think Alike. 
Creative Minds Think Together.

Want to know what your consumer is thinking? There’s no better way than to hear it straight from the horse’s mouth (well, so to speak). To get in touch with your target consumers, get in touch with our Creative Consumers® associates.

We select highly articulate, imaginative thinkers, and then train them even further—so they can help stretch your thinking and uncover your next big idea. Because they go beyond reactions to offer perspectives, insights, and unmet needs, Creative Consumers® associates help your team co-create ideas that not only drive your initiatives forward, but ground them in authentic experience as well.

Custom Recruited Creative Panels

Because we know how to identify creative people, we can also create a custom-recruited group to fit your specific needs. Many of our custom panels include doctors of nearly every specialty, small business owners, teachers, new and expectant mothers, and even public safety professionals (hooray for firefighters and police officers)—all of whom are trained in advance, so they're ready to share their insights and experiences with you from the moment they walk in the door.

Inspiration Panels

Sometimes, to think outside your comfort zone, you need a little extra inspiration. We often use stim panels to get your creative thoughts spinning in new directions. These panels are comprised of people in adjacent categories to your own, as well as creative people from any profession, to really help you stretch. Past panels have included presentations and discussions with:

  • A hospitality professional and luxury travel planner

  • A sommelier (including a wine tasting)

  • A futurist

  • A clinically trained social worker

  • An economist working in the health care industry

"The Creative Consumers® associates at Ideas To Go are a unique resource. I was impressed by the intense screening and training these consumers have to go through to qualify for ITG's projects. They were extremely creative during each of the sessions I've attended."
- Market Research Manager, CPG company

Not sure what you need?

Call us for a free innovation review and we’ll point you in the right direction.

Talk to a facilitator ASAP