Behavioral Innovation Approach

    Creative Consumers®Associates

    Great Minds Think Alike. Creative Minds Think Together.

    Want To Know What Your Consumer Is Thinking?

    There's no better way than to hear it straight from the horse's mouth (well, so to speak). To get in touch with your target audience and uncover consumer insights, get in touch with our Creative Consumers® associates (CCs).
     

    What Are CCs?

    Think of your target customer or consumer.

    Now, picture that they're also highly articulate, imaginative, and thoroughly trained in creative problem-solving techniques.

    CCs help to co-create breakthrough ideas that not only drive your project forward, faster—but also ground your concepts in authentic consumer insights, perspective and language. Think of our CCs as your consumers...but in a class all their own. Understanding consumers has never been this fascinating. 

     

    With CCs You Get:

    • Lateral thinkers
    • Listeners
    • Strong vocabulary
    • Ability to clearly express themselves
    • Collaborators
    • Fun, playful attitude
    • Puzzle solvers
    • Openess to new things
    • Prolific ideators
    • Different, yet useful directions
    • A consumer mindset

    Creative Consumers® Associates vs. Regular Consumers

    Wondering how CCs separate themselves from your average consumer? Download this one-pager to see how the generative CCs truly differentiate themselves. 

    Download the One-Pager

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    Creative Consumers Kids

    Kids, Millennials, Boomers: CCs Of Every Age

    Understanding the mind and heart of the consumer is crucial when it comes to successful concept development. That's why we have a wide array of consumers to match our clients' targets.

     

    VIDEO - KIDS

    Benefits Of Using Kids In Ideation

     
    VIDEO - MILLENNIALS

    What I Love About Being A Creative Consumers® Associate

     
    ARTICLE - BOOMERS

    Boomers - You Should Be Paying Attention

    Baby Boomer Creative Consumers

    Read More

    VIDEO - BOOMERS

    An Interview with CC Annette

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    VIDEO - KIDS

    Why Talk To Kids At Ideas To Go?

     
    VIDEO - MILLENNIALS

    Being A CC Has Taught Me...

     

    See how our Creative Consumers® Kids have moved our clients' ideas forward, faster.

    Read Case Studies

    Custom Recruited Creative Panels

    Because we know how to identify creative people, we can also create a custom-recruited group to fit your specific needs. Many of our custom panels include doctors of nearly every specialty, small business owners, teachers, new and expectant mothers, and even public safety professionals (hooray for firefighters and police officers)—all of whom are trained in advance, so they're ready to share their insights and experiences with you from the moment they walk in the door.

    Inspiration Panels

    Sometimes, to think outside your comfort zone, you need a little extra inspiration. We often use stim panels to get your creative thoughts spinning in new directions. These panels are comprised of people in adjacent categories to your own, as well as creative people from any profession, to really help you stretch. Past panels have included presentations and discussions with:

    • A hospitality professional and luxury travel planner

    • A sommelier (including a wine tasting)

    • A futurist

    • A clinically trained social worker

    • An economist working in the health care industry

    "The Creative Consumers® associates at Ideas To Go are a unique resource. I was impressed by the intense screening and training these consumers have to go through to qualify for ITG's projects. They were extremely creative during each of the sessions I've attended."
    - Market Research Manager, CPG company

    Not sure what you need?

    Call us for a free innovation review and we’ll point you in the right direction.

    Talk to a facilitator ASAP

    Minneapolis

    612.331.1570

    Morristown

    973.267.7670

    Orlando

    407.367.2655
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