Behavioral Innovation Approach

Creative Problem Solving Model

The Pliability of the Creative Process

Once upon a time, innovation was reserved only for new product development. But it’s not hard to see that that rule no longer applies. In fact, there seems to be no limit to where and how innovation can apply itself. That's the beauty of process.

The Creative Process is made of a few core elements that first stretch your thinking to uncover a broad range of ideas, then critically evaluate them to find the right set of possible solutions. This divergent-convergent structure is the base of the creative problem solving model and all our work.

The Benefits of the Creative Process

  • It's flexible yet predictive.

  • It lends itself to collaboration and co-creation.

  • It's applicable across all types of innovation.

  • It's never one size fits all.

The Players in the Creative Process

  • You: Content drivers who make the big strategic decisions (because we’ve got everything else covered).

  • Facilitators: Experienced leaders who are passionate about designing, optimizing and implementing the best process for innovation.

  • Creative Consumers® associates: Articulate, creative thinkers trained to provide insights, needs and ideas that stretch your thinking from incremental to ingenious.

“We were very impressed with the Ideas To Go process. Instead of receiving a laundry list of potential ideas, the output consisted of planned concepts based on consumer needs and potential targets—all consumer-tested and refined. We've filled our innovation pipeline and see a clear path to success.”
- Courtney L., Automotive Industry

Not sure what you need?

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