Behavioral Innovation Approach

Creative Problem Solving Model

The Pliability of the Creative Process

Once upon a time, innovation was reserved only for new product development. But it’s not hard to see that that rule no longer applies. In fact, there seems to be no limit to where and how innovation can apply itself. That's the beauty of process.

The Creative Process is made of a few core elements that first stretch your thinking to uncover a broad range of ideas, then critically evaluate them to find the right set of possible solutions. This divergent-convergent structure is the base of the creative problem solving model and all our work.

The Benefits of the Creative Process

  • It's flexible yet predictive.

  • It lends itself to collaboration and co-creation.

  • It's applicable across all types of innovation.

  • It's never one size fits all.

The Players in the Creative Process

  • You: Content drivers who make the big strategic decisions (because we’ve got everything else covered).

  • Facilitators: Experienced leaders who are passionate about designing, optimizing and implementing the best process for innovation.

  • Creative Consumers® associates: Articulate, creative thinkers trained to provide insights, needs and ideas that stretch your thinking from incremental to ingenious.

“We chose Ideas To Go because we needed good ideation AND we needed someone we could trust. After looking at our options, there was no question ITG made the most sense. Some of the other options we looked at were a little like 'magic' and I felt we would have to take it on faith that the 'magic' would work. In contrast, your approach made good common sense. One key to your success is your Creative Consumers® associates, but the surprise to our new participants was the way you harness the power of our core team and put them to work.”
- VP + Research Director, Advertising Agency

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