Need a quick reference guide for the eight Cognitive Biases that make the biggest impact on your innovation efforts? Download our one-pager now.
Even with the best intentions, our instincts often get in the way of innovation. The good news is that the Cognitive Biases that trip us up can be identified and overcome with the right tools and techniques. That’s why we wrote a book.
"By far the best reference on the cognitive biases that routinely curb our innovative efforts. A must read for leaders in marketing, innovation, brand management, and especially those involved in product/service development." - Brent Hathaway, Dean of Lee Business School at UNLV
Using the Behavioral Innovation™ model, CEO Ed Harrington, President Beth Storz, and VP of Innovation Adam Hansen, provide an in-depth examination of 8 Cognitive Biases (Negativity Bias, Availability Bias, The Curse of Knowledge, Status Quo Bias, Confabulation, Conformity Bias, Confirmation Bias and Framing) that get in the way of creativity and creative thinking—and show you how you can overcome these barriers and break from the status quo.