If Creative Consumers® associates are the heart of how Ideas To Go does business, then our Expert Facilitators are the brains.
We work with you from beginning to end—helping you prioritize your business needs, developing the right process to ensure your project’s success, and keeping the project moving forward no matter the challenge. Finally, we are objective partners—so we can be fully entrenched in the innovation process (not the politics) of your business need, and make sure you meet your objectives.
Why do we use the term “facilitator” and not “moderator” like other innovation consultancies do? We believe the two roles are vastly different:
Facilitator
Process-minded
Expert in asking open-ended questions
Tangential problem solver
Focus on client group dynamics
Helps team come up with a plan for next steps
Keeps consumers’ ideas flowing
Purposefully trains clients and consumers to excel in project
Listens for new possibilities
Pre-qualitative
Moderator
Content-minded
Expert in asking research questions
Mediator
Focus on consumer dynamics
Provides next steps
Keeps consumers' opinions flowing
Purposely doesn't train consumers
Listens for answers
Qualitative
This is the innovative facilitation you've been looking for.
Our facilitators are experts at stretching your thinking, getting you out of your comfort zone, and developing creative processes to reach ideas that differentiate themselves. They understand the importance of innovation and find inspiration with every opportunity—all to help you reach your business objectives. They lead our Creative Consumers® associates to articulate wishes, push for unique solutions, and upset the status quo. The result is decisive co-creation that turns creative chaos into strategic momentum—and it starts with innovative facilitation.
