Expert Facilitators

Adam Hansen

VP Innovation and Innovation Process Facilitator

As a new product professional, I have always believed in the power of possibility—accepting new approaches, questioning conventional wisdom, and being open to anything. This impulse led me to a career in developing new products for innovative companies such as M&M/Mars, Melaleuca and American Harvest, before joining Ideas To Go in 2001.

Now as a facilitator, I’m passionate about helping clients understand their own possibilities—even beyond the scope of their projects—so they take the innovative energy and momentum they gained at ITG back to their own organizations.

My path to innovation process started with an MBA in product management from Indiana University. I also cultivated my passion for New Product Development as the VP of Association Development for PDMA, and have also enriched my own practice through training in Innovation Engineering.

I’m truly inspired by people around me—from reading provocative thinkers and listening to rule-breaking geniuses in every musical genre, to hanging out with my family who never cease to amaze me.

Adam Hansen

Adam Hansen's Recent Blog Posts

Reframing Risk, Part One
Reframing Risk, Part One
“The revolutionary idea that defines the boundary between modern times and the past is the mastery of risk: the notion that the future is more than a whim of the gods and that men and women are not passive before nature.” Peter L. Bernstein, Against the Gods: The Remarkable Story of Risk Risk has ...
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Innovation Intelligence vs. Innovation Wisdom
Innovation Intelligence vs. Innovation Wisdom
Fashion isn’t just about clothes—music, cinema, food, and yes, even business activities go in and out of fashion. So it should come as no surprise that people working in innovation are attuned to the novel—in fact many of us working in innovation are here specifically because we love novelty. We’re ...
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Olympic Snowboarding: Creativity Relies on Culture
Olympic Snowboarding: Creativity Relies on Culture
Image via The Daily Beast Snowboarding has a very different feel than other sports, and nothing highlights that better than the Olympics. We all see it—competitors cheer for each other and just want see each rider stomp their best run. Sure, there is disappointment when an individual doesn't ...
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