Expert Facilitators

Adam Hansen

VP Innovation and Innovation Process Facilitator

As a new product professional, I have always believed in the power of possibility—accepting new approaches, questioning conventional wisdom, and being open to anything. This impulse led me to a career in developing new products for innovative companies such as M&M/Mars, Melaleuca and American Harvest, before joining Ideas To Go in 2001.

Now as a facilitator, I’m passionate about helping clients understand their own possibilities—even beyond the scope of their projects—so they take the innovative energy and momentum they gained at ITG back to their own organizations.

My path to innovation process started with an MBA in product management from Indiana University. I also cultivated my passion for New Product Development as the VP of Association Development for PDMA, and have also enriched my own practice through training in Innovation Engineering.

I’m truly inspired by people around me—from reading provocative thinkers and listening to rule-breaking geniuses in every musical genre, to hanging out with my family who never cease to amaze me.

Adam Hansen

Adam Hansen's Recent Blog Posts

Embracing the Mystery of Opportunity Exploration
Embracing the Mystery of Opportunity Exploration
For those of us that work in innovation, this next statement will not come as a surprise. Opportunity Exploration is the most mysterious part of the innovation process. Just think about the words we use in this phase: "exploration,” “finding,” “discovery,” even “space.” None of these words give you ...
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What the Clue Giver in $100,000 Pyramid Must Overcome
What the Clue Giver in $100,000 Pyramid Must Overcome
Spoiler: The Curse of Knowledge.  When we are on the expert side of a field of knowledge, we can’t easily “unknow” or disentangle parts of that knowledge. We’re not really in a position to do a good job assessing what those who are totally naive to the topic need to know first, before they can ...
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Reframing Risk, Part Two
Reframing Risk, Part Two
In the previous article, we discussed two ways of Reframing Risk: Balancing Risks of Commission with Risks of Omission The Risk-Opportunity Equation This time, we’ll consider: The Logic of Risk by Development Stage Steps Forward The Logic of Risk by Development Stage  It’s our observation that ...
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