Expert Facilitators

Beth Storz

President, Principal and Innovation Process Facilitator

Giving my clients the freedom to explore all the possibilities for their business is one of the reasons I love my job. As a facilitator, I get to help them bring together all the best ideas to create a great recipe for success—whether it’s a recipe that’s tried-and-true, or one that is concocted on the fly. And, watching it all come together is both fun and rewarding—every time it happens.

As President of my a capella group in college, I remember challenging assumptions and affecting change to take us to the next level. As President of Ideas To Go, I strive to do the same for our clients and for ourselves. There’s inherent momentum in exploring what could be before someone has stated what something must be. And working in a culture like ITG makes it a joy to try new things, see where it takes us, then start the discovery-learning process all over again.

That thirst for learning has propelled me throughout my career—from getting my BS in Business Management at Cornell University and an MBA from New York University’s Stern School of Business, to brand management at some of the premier consumer packaged goods companies, including Unilever, Kraft and Nabisco. Some of the most important lessons I’ve learned about people are recognizing both what they have to offer and how to help them live up to their potential—so, in the end, they can be more innovative.

My favorite ideation excursion is the line-dance. It gets people on their feet, increases interaction, feels like chaos, and results in a lot of great ideas.

Beth Storz

Beth Storz's Recent Blog Posts

Why Do You Need Stimulus in Opportunity Exploration?
Why Do You Need Stimulus in Opportunity Exploration?
Stimulus in Opportunity Exploration As an innovation facilitator, I love helping teams uncover new directions that their brands can go in. A great process to do this through is Opportunity Exploration. But, (full disclosure) these projects can be a little scary for people who prefer concrete ...
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Tight On Time? Start Your Concept Development Plan Off at a Sprint
Tight On Time? Start Your Concept Development Plan Off at a Sprint
  If you’re like me, you plan and plan (and plan) to ensure everything on your “To Do” list gets completed in a balanced way. Then, reality hits. And I find myself thinking, “Where did the time go? How am I going to accomplish everything that needs to get done?” At least I can seek solace in the ...
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Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Concept Development isn't just about crafting an initial round of concepts from the best ideas. It's also about refining those concepts to optimize their messaging and impact—best done when utilizing the voice of your consumer. That's who the message is for, after all. So when it comes to concept ...
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