Expert Facilitators

Dina Pancoast

Innovation Process Facilitator

I love helping clients release and celebrate their innate potential, as well as teaching them ways to be more innovative overall. It’s so satisfying to see their sense of satisfaction at the completion of a project.

Because the ambiguity of the Fuzzy Front End can be thrilling yet nerve-wracking, the key to success is getting clients started with true insights from real consumers. They help generate insights that are significant, meaning truly important to the consumer—unique, meaning not applicable to tons of other things—and unobvious, meaning they come from a deep, far corner of the mind. When clients hear ideas from bona fide ideation rock stars like our carefully-screened and creativity-trained Creative Consumers® associates (CCs), pure delight takes over their faces. It’s magical!

Before joining Ideas To Go in 2014, I worked as the Director of Marketing Services with Cox Media Group in Orlando, consulting with local businesses on marketing strategy and advertising innovation. Prior to that I was a Marketing and Research Associate, working to ensure that company’s business practices aligned with socially responsible mutual funds. I also worked as a living tour guide with the Lower East Side Tenement Museum in New York, playing an historical character bringing to life the reality of immigrants living in early 20th century New York City.

I’m inspired by preparing and eating food. I am always thinking about what I just ate, what I’m about to eat, or that awesome dish I ate that one time.

Dina Pancoast

Dina Pancoast's Recent Blog Posts

The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration We often talk about innovation as a “pipeline.” If you break it down into the simplest of terms, you have: Opportunity Exploration at the beginning. Ideation and Concept Development in the middle. Launch at the end. Opportunity Exploration is ...
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What I Wish For: Musings About Innovation from the Innovation Trenches
What I Wish For: Musings About Innovation from the Innovation Trenches
A client with whom I have developed a strong working relationship over the past two years recently asked me, “What changes would you make to the process and/or what your clients are doing that you think would result in stronger final ideas?” My answer? Bring me in earlier. Let me have a crack at ...
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3 Lessons Olympic Figure Skating Teaches Us About Incremental Innovation
3 Lessons Olympic Figure Skating Teaches Us About Incremental Innovation
While Disruptive Innovation can feel highly satisfying for everyone involved, more often than not we, at Ideas To Go, are engaged to help with Incremental Innovation…making existing products or services newer and better. While incremental innovation may not feel as life changing as its bigger, ...
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